Improving Samsung UK’s Conversion Rate Through Strategic UX/UI Enhancements
Designer
W. Calfos
Role:
UI
Date:
Dec 2021
Preview
www.samsung.com/uk
What I did
Introduction
Optimization Solutions
I enhanced product visibility by implementing a captivating product page banner. This visually appealing element highlights key features and promotions, grabbing users' attention and creating a sense of excitement.
It effectively communicates the product's value and encourages exploration or purchase, contributing to increased visibility and conversions.
The product page banner not only enhances the visual appeal of the page but also serves as a powerful marketing tool. Showcasing relevant information such as discounts, limited-time offers, or new product releases, creates a sense of urgency and encourages users to explore further or make a purchase.
I implemented a cross-sell strategy to enhance the purchasing experience. By suggesting related products during checkout or on product pages, customers are encouraged to make additional purchases, increasing sales and customer satisfaction. This strategy maximizes revenue potential and fosters long-term customer loyalty.
The cross-selling feature serves as a valuable purchasing enhancement, benefiting both customers and Samsung by providing relevant product suggestions, increasing sales, and fostering customer satisfaction and loyalty.
The special offer feature aims to create a sense of excitement and reward for customers, making their shopping experience more enjoyable and memorable. By providing exclusive discounts or bundled promotions, we aim to increase customer satisfaction and foster a sense of loyalty towards the Samsung brand.
Implementing special offers in the cart not only drives immediate sales but also provides an opportunity to upsell and cross-sell related products. By strategically highlighting relevant add-ons or complementary items, we encourage customers to explore additional options and increase their overall purchase value.
To enhance the browsing experience and provide quick access to product details, I implemented a product quick view pop-up feature on the Samsung website. This feature allows customers to get a glimpse of product information without leaving the current page.
By incorporating a quick view button or icon on product listings, customers can simply hover to open a pop-up window that displays essential product details. This includes features such as product images, descriptions, specifications, and pricing.
The product quick view pop-up feature saves customers time and effort by eliminating the need to navigate to a separate product page for each item of interest. It provides a convenient way to preview multiple products, compare details, and make more informed purchasing decisions.
The Price Promise feature ensures customers receive the best price for their purchases. If a customer finds a lower price elsewhere, Samsung guarantees to match or beat it. This feature builds trust, transparency, and loyalty, offering customers peace of mind while shopping.
The Price Promise feature is backed by robust monitoring and pricing intelligence systems, ensuring accurate and up-to-date information on competitor prices. It allows customers to shop with peace of mind, knowing that they are making a smart purchasing decision without sacrificing their budget.
