Available
·
London, UK
Hi, I'm Wale Calfos,I build scalable token-based design systems and end-to-end UX/UI for global brands.
Senior Product Designer with 7+ years of experience transforming business challenges into impactful, user-centric experiences.
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Projects
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Brands I've designed for
Selected outcomes
7+
years designing for global brands
Telecoms · Fintech · E-commerce · Travel
89%
cut in channel launch effort
Atom · DragonPass
45%
lower dev & maintenance cost
Identity template · Vodafone
2×
add-on uptake
Purchase journey · Floward
Dragonpass
Design System Lead
Led scalable, accessible multi-brand design system rollout across brands, enabling peak dev/design synergy
Floward
Senior Product Designer
Redesigned purchase & onboarding journeys: doubled add-on uptake, increased AOV, slashed drop-off
Virgin Media O2
Senior UX/UI Designer
Enhanced customer conversion for Multisave discounts, streamlined complex purchase flows
Vodafone
Senior UX/UI Designer
Created global Identity template, cut dev/maintenance costs by 45%, enabled revenue and market expansion
Bottomline Tech
Senior UX Designer
Shipped B2B/B2C SaaS, streamlined client onboarding through white-label/payments solutions
