I build scalable design systems and end-to-end UX/UI for Global Brands.
I build scalable design systems and end-to-end UX/UI for Global Brands.
Senior Product Designer with 7+ years of experience transforming business challenges into impactful, user-centric experiences
Senior Product Designer with 7+ years of experience transforming business challenges into impactful, user-centric experiences
London, UK
09:08:54
AVAILABLE
London, UK
09:08:54
AVAILABLE
Vodafone
Vodafone
'23
'23
UX
UI
Design System
UX
UI
Design System
UX
UI
Design System
Samsung
Samsung
'21
'21
UX
UI
UX Optimization
UX
UI
UX Optimization
UX
UI
UX Optimization
Virgin Media 02
Virgin Media 02
'23
'23
UX
UI
Design System
UX
UI
Design System
UX
UI
Design System
I design systems and digital experiences that simplify complexity at scale.
My work has supported millions of users across global brands, from identity systems at Vodafone to high-impact journeys at Floward and unified design systems at Dragonpass.
I focus on reducing friction, improving clarity, and delivering measurable results. I work across strategy and execution, leading multi-brand design systems and end-to-end UX for web and mobile in close collaboration with cross-functional teams.
I design systems and digital experiences that simplify complexity at scale.
My work has supported millions of users across global brands, from identity systems at Vodafone to high-impact journeys at Floward and unified design systems at Dragonpass.
I focus on reducing friction, improving clarity, and delivering measurable results. I work across strategy and execution, leading multi-brand design systems and end-to-end UX for web and mobile in close collaboration with cross-functional teams.
Recent Roles & Achievements
Dragonpass
Product Designer
Led scalable, accessible multi-brand design system rollout across brands, enabling peak dev/design synergy
Dragonpass
Product Designer
Led scalable, accessible multi-brand design system rollout across brands, enabling peak dev/design synergy
Dragonpass
Product Designer
Led scalable, accessible multi-brand design system rollout across brands, enabling peak dev/design synergy
Floward
Senior Product Designer
Redesigned purchase & onboarding journeys: doubled add-on uptake, increased AOV, slashed drop-off
Floward
Senior Product Designer
Redesigned purchase & onboarding journeys: doubled add-on uptake, increased AOV, slashed drop-off
Floward
Senior Product Designer
Redesigned purchase & onboarding journeys: doubled add-on uptake, increased AOV, slashed drop-off
Virgin Media O2
Senior UX/UI Designer
Enhanced customer conversion for Multisave discounts, streamlined complex purchase flows
Virgin Media O2
Senior UX/UI Designer
Enhanced customer conversion for Multisave discounts, streamlined complex purchase flows
Virgin Media O2
Senior UX/UI Designer
Enhanced customer conversion for Multisave discounts, streamlined complex purchase flows
Vodafone
Senior UX/UI Designer
Created global Identity template, cut dev/maintenance costs by 45%, enabled revenue and market expansion
Vodafone
Senior UX/UI Designer
Created global Identity template, cut dev/maintenance costs by 45%, enabled revenue and market expansion
Vodafone
Senior UX/UI Designer
Created global Identity template, cut dev/maintenance costs by 45%, enabled revenue and market expansion
Bottomline Tech
Senior UX Designer
Shipped B2B/B2C SaaS, streamlined client onboarding through white-label/payments solutions
Bottomline Tech
Senior UX Designer
Shipped B2B/B2C SaaS, streamlined client onboarding through white-label/payments solutions
Bottomline Tech
Senior UX Designer
Shipped B2B/B2C SaaS, streamlined client onboarding through white-label/payments solutions
Services and Capabilities
01
UI Design
Proficient in creating visually appealing and user-friendly interfaces that enhance the overall user experience. Skilled in utilizing design principles, typography, color theory, and visual hierarchy to craft intuitive layouts for websites and applications. Experienced in Figma, Sketch, Adobe XD and other industry-standard design tools to prototype and iterate designs effectively.
02
UX Design
Expertise in understanding user behaviors, needs, and motivations to design seamless and intuitive digital experiences. Proficient in conducting user research, creating user personas, and mapping user journeys to inform the design process. Skilled in wireframing, prototyping, and conducting usability testing to iteratively improve products. Familiar with design thinking methodologies and collaborative problem-solving approaches to deliver user-centric solutions.
03
No-Code Development
Proficient in leveraging no-code platforms and tools to build fully functional websites without writing traditional code. Skilled in using visual interfaces and drag-and-drop functionalities to design, develop, and deploy web applications rapidly. Experienced in platforms like Wordpress, Framer and Webflow to create custom workflows, automate processes, and integrate with various third-party services. Capable of delivering scalable solutions with minimal technical overhead.
01
UI Design
Proficient in creating visually appealing and user-friendly interfaces that enhance the overall user experience. Skilled in utilizing design principles, typography, color theory, and visual hierarchy to craft intuitive layouts for websites and applications. Experienced in Figma, Sketch, Adobe XD and other industry-standard design tools to prototype and iterate designs effectively.
02
UX Design
Expertise in understanding user behaviors, needs, and motivations to design seamless and intuitive digital experiences. Proficient in conducting user research, creating user personas, and mapping user journeys to inform the design process. Skilled in wireframing, prototyping, and conducting usability testing to iteratively improve products. Familiar with design thinking methodologies and collaborative problem-solving approaches to deliver user-centric solutions.
03
No-Code Development
Proficient in leveraging no-code platforms and tools to build fully functional websites without writing traditional code. Skilled in using visual interfaces and drag-and-drop functionalities to design, develop, and deploy web applications rapidly. Experienced in platforms like Wordpress, Framer and Webflow to create custom workflows, automate processes, and integrate with various third-party services. Capable of delivering scalable solutions with minimal technical overhead.
01
UI Design
Proficient in creating visually appealing and user-friendly interfaces that enhance the overall user experience. Skilled in utilizing design principles, typography, color theory, and visual hierarchy to craft intuitive layouts for websites and applications. Experienced in Figma, Sketch, Adobe XD and other industry-standard design tools to prototype and iterate designs effectively.
02
UX Design
Expertise in understanding user behaviors, needs, and motivations to design seamless and intuitive digital experiences. Proficient in conducting user research, creating user personas, and mapping user journeys to inform the design process. Skilled in wireframing, prototyping, and conducting usability testing to iteratively improve products. Familiar with design thinking methodologies and collaborative problem-solving approaches to deliver user-centric solutions.
03
No-Code Development
Proficient in leveraging no-code platforms and tools to build fully functional websites without writing traditional code. Skilled in using visual interfaces and drag-and-drop functionalities to design, develop, and deploy web applications rapidly. Experienced in platforms like Wordpress, Framer and Webflow to create custom workflows, automate processes, and integrate with various third-party services. Capable of delivering scalable solutions with minimal technical overhead.