WHO I AM
WHO I AM
WHO I AM
WHO I AM
I am Wale Calfos, a seasoned UX/UI designer based in the United Kingdom, with over seven years of experience creating impactful and user-centric design solutions across various industries, including banking, fintech, healthcare, e-commerce, telecommunications, web3, logistics, and energy.
I am Wale Calfos, a seasoned UX/UI designer based in the United Kingdom, with over seven years of experience creating impactful and user-centric design solutions across various industries, including banking, fintech, healthcare, e-commerce, telecommunications, web3, logistics, and energy.
WHAT I DO
WHAT I DO
WHAT I DO
I specialize in leveraging strategic design to align business objectives with user needs. My work involves comprehensive design processes from user research and wireframing to prototyping and high-fidelity interface design.
I have a proven track record of leading cross-functional teams to enhance user journeys and improve customer satisfaction through intuitive and effective design solutions.
WHAT I DO
I specialize in leveraging strategic design to align business objectives with user needs. My work involves comprehensive design processes from user research and wireframing to prototyping and high-fidelity interface design.
I have a proven track record of leading cross-functional teams to enhance user journeys and improve customer satisfaction through intuitive and effective design solutions.
WHY I DO WHAT I DO
WHY I DO WHAT I DO
WHY I DO WHAT I DO
I am passionate about design because it allows me to solve complex problems and improve people's lives through intuitive and engaging user experiences.
Seeing the tangible impact of my work on user satisfaction and business success drives me to continuously innovate and strive for excellence in every project I undertake.
WHY I DO WHAT I DO
I am passionate about design because it allows me to solve complex problems and improve people's lives through intuitive and engaging user experiences.
Seeing the tangible impact of my work on user satisfaction and business success drives me to continuously innovate and strive for excellence in every project I undertake.
MY CORE STRENGTHS
MY CORE STRENGTHS
MY CORE STRENGTHS
How I stand out
User-Centered Design
I am proficient in creating seamless user experiences through thorough research, usability testing, and iterative design.
Cross-functional collaboration
I have expertise in working with diverse teams to drive project success and integrate design with business goals.
Strategic Design Leadership
I have a strong ability to lead design initiatives that align with brand strategies and enhance user engagement and satisfaction.
Technical Proficiency
I am skilled in using industry-standard tools such as Figma, Adobe Suite, Sketch, Zeplin, and Miro, and development tools like WordPress, and Webflow. Also familiar with HTML and CSS.
Project Management
I am adept in Agile and Scrum methodologies, ensuring efficient project execution and stakeholder engagement.
MY CORE STRENGTHS
How I stand out
User-Centered Design
I am proficient in creating seamless user experiences through thorough research, usability testing, and iterative design.
Cross-functional collaboration
I have expertise in working with diverse teams to drive project success and integrate design with business goals.
Strategic Design Leadership
I have a strong ability to lead design initiatives that align with brand strategies and enhance user engagement and satisfaction.
Technical Proficiency
I am skilled in using industry-standard tools such as Figma, Adobe Suite, Sketch, Zeplin, and Miro, and development tools like WordPress, and Webflow. Also familiar with HTML and CSS.
Project Management
I am adept in Agile and Scrum methodologies, ensuring efficient project execution and stakeholder engagement.
HOW I MAKE IMPACT
HOW I MAKE IMPACT
HOW I MAKE IMPACT
My personal recipe
User Research and Usability Testing
Conducting in-depth user interviews, heuristic evaluations, and A/B testing to gather actionable insights.
Prototyping and Wireframing
Using tools like Figma, Sketch, and Adobe XD to create detailed wireframes and interactive prototypes that enhance user experience.
Responsive and Accessible Design
Ensuring designs are responsive across devices and accessible to all users, aligning with modern design standards and regulations.
Data-Driven Design
Utilizing data analytics and user feedback to inform design decisions and optimize user flows.
Continuous Learning and Adaptation
Staying updated with the latest design trends, tools, and technologies to maintain a competitive edge in the market.
HOW I MAKE IMPACT
My personal recipe
User Research and Usability Testing
Conducting in-depth user interviews, heuristic evaluations, and A/B testing to gather actionable insights.
Prototyping and Wireframing
Using tools like Figma, Sketch, and Adobe XD to create detailed wireframes and interactive prototypes that enhance user experience.
Responsive and Accessible Design
Ensuring designs are responsive across devices and accessible to all users, aligning with modern design standards and regulations.
Data-Driven Design
Utilizing data analytics and user feedback to inform design decisions and optimize user flows.
Continuous Learning and Adaptation
Staying updated with the latest design trends, tools, and technologies to maintain a competitive edge in the market.
EXPERIENCE
EXPERIENCE
EXPERIENCE
EXPERIENCE
Jul 2023 — Current
Senior UX/UI Designer — Virgin Media
Sep 2022 — Jun 2023
Senior UX/UI Designer — Vodafone
Mar 2022 — Sep 2022
Senior UX Designer — Bottomline Tech
Oct 2021 — Mar 2022
Senior UI Designer — Cheil UK
Jul 2023 — Current
Senior UX/UI Designer — Virgin Media
Sep 2022 — Jun 2023
Senior UX/UI Designer — Vodafone
Mar 2022 — Sep 2022
Senior UX Designer — Bottomline Tech
Oct 2021 — Mar 2022
Senior UI Designer — Samsung UK
Jul 2023 — Current
Senior UX/UI Designer — Virgin Media
Sep 2022 — Jun 2023
Senior UX/UI Designer — Vodafone
Mar 2022 — Sep 2022
Senior UX Designer — Bottomline Tech
Oct 2021 — Mar 2022
Senior UI Designer — Cheil UK
Jul 2023 — Current
Senior UX/UI Designer — Virgin Media
Sep 2022 — Jun 2023
Senior UX/UI Designer — Vodafone
Mar 2022 — Sep 2022
Senior UX Designer — Bottomline Tech
Oct 2021 — Mar 2022
Senior UI Designer — Samsung UK
WHY ME ?
WHY ME ?
WHY ME ?
I’m dedicated and love making a change through design
Working globally
I've worked with clients from all around the world. My time is flexible wherever you are.
Latest tech
Always on a journey to discover and implement the best design practices to create innovative and award-winning digital experiences.
No-code enthusiast
I fell in love with tools like WordPress and Framer to design and ship web projects which is both time and cost effective and most importantly super easy to customize.
Right on time
I am committed to providing the highest quality of service. I am always striving to exceed expectations and I am proud of the positive feedback from my clients.
WHY ME ?
I’m dedicated and love making a change through design
Working globally
I've worked with clients from all around the world. My time is flexible wherever you are.
Latest tech
Always on a journey to discover and implement the best design practices to create innovative and award-winning digital experiences.
No-code enthusiast
I fell in love with tools like WordPress and Framer to design and ship web projects which is both time and cost effective and most importantly super easy to customize.
Right on time
I am committed to providing the highest quality of service. I am always striving to exceed expectations and I am proud of the positive feedback from my clients.
MENTORSHIP
MENTORSHIP
MENTORSHIP
Ready to take your design skills and product to the next level? Book a free design and product mentorship session with me today and let's unlock your potential together.
MENTORSHIP
Ready to take your design skills and product to the next level? Book a free design and product mentorship session with me today and let's unlock your potential together.
