Koinstrap - Simplifying Cryptocurrency Trading in Nigeria
Koinstrap - Simplifying Cryptocurrency Trading in Nigeria
Koinstrap - Simplifying Cryptocurrency Trading in Nigeria
I designed Koinstrap, a revolutionary crypto app redefining how users interact with digital currencies in Africa. Offering seamless transactions, secure storage, and intuitive security features.
Koinstrap - Simplifying Cryptocurrency Trading in Nigeria
I designed Koinstrap, a revolutionary crypto app redefining how users interact with digital currencies in Africa. Offering seamless transactions, secure storage, and intuitive security features.
Introduction
Overview
Koinstrap is a pioneering cryptocurrency platform designed to create an escrowed marketplace for secure, simple, and efficient trading of digital currencies like Bitcoin, Ethereum, Litecoin, and Bitcoin Cash directly from Naira accounts.
Overview
Koinstrap is a pioneering cryptocurrency platform designed to create an escrowed marketplace for secure, simple, and efficient trading of digital currencies like Bitcoin, Ethereum, Litecoin, and Bitcoin Cash directly from Naira accounts.
Background
Problem Statement
In Nigeria, a significant number of individuals actively trade cryptocurrency, but face considerable challenges:
Complex Interfaces: Existing platforms have complicated interfaces that deter ease of use, understanding, and navigation.
Lack of Localized Support: The absence of localized support increases user frustration and hampers user experience.
Funding Restrictions: The inability to fund wallets with local currency limits users to peer-to-peer (P2P) exchanges, increasing the risk of fraud.
These issues underline the need for a streamlined local cryptocurrency exchange app that allows users to trade with confidence and ease.
Problem Statement
In Nigeria, a significant number of individuals actively trade cryptocurrency, but face considerable challenges:
Complex Interfaces: Existing platforms have complicated interfaces that deter ease of use, understanding, and navigation.
Lack of Localized Support: The absence of localized support increases user frustration and hampers user experience.
Funding Restrictions: The inability to fund wallets with local currency limits users to peer-to-peer (P2P) exchanges, increasing the risk of fraud.
These issues underline the need for a streamlined local cryptocurrency exchange app that allows users to trade with confidence and ease.
Information Gathering
User Research
Interviews were conducted with two distinct user groups:
Group A: Seasoned crypto traders experienced with various apps and the crypto ecosystem.
Group B: Newcomers or those considering entering crypto trading.
Using card-sorting techniques, we identified and understood each group's unique challenges and needs, leading to actionable insights that informed the design process.
User Research
Interviews were conducted with two distinct user groups:
Group A: Seasoned crypto traders experienced with various apps and the crypto ecosystem.
Group B: Newcomers or those considering entering crypto trading.
Using card-sorting techniques, we identified and understood each group's unique challenges and needs, leading to actionable insights that informed the design process.
Key Research Question
How can we simplify the cryptocurrency exchange process while ensuring safe and swift investment functionality for all types of users?
Key Research Question
How can we simplify the cryptocurrency exchange process while ensuring safe and swift investment functionality for all types of users?
Design Process
Prioritization and Planning
Prioritization and Planning
From the feedback gathered, a prioritization table was used to distinguish between essential and optional features, ensuring a focused development approach that addresses core user needs first.
Visual Design
Home Screen
I focused on creating a user-friendly display of wallet balance and actionable insights for funding and currency selection.
The dashboard was thoroughly analysed, tested and iterated based on feedback.
The final design shows a preview of the trader’s wallet balance with prominent action buttons for quick operations.
We conducted tests across various markets on a soft launch of the redesigned ID flows.
The new onboarding solution tested positively when compared to the existing experience.
We conducted tests across various markets on a soft launch of the redesigned ID flows.
The new onboarding solution tested positively when compared to the existing experience.
Home Screen
I focused on creating a user-friendly display of wallet balance and actionable insights for funding and currency selection.
The dashboard was thoroughly analysed, tested and iterated based on feedback.
The final design shows a preview of the trader’s wallet balance with prominent action buttons for quick operations.
Dynamic Updates
I incorporated real-time updates of coin rates and individual asset values to empower users with timely information.
Dynamic Updates
I incorporated real-time updates of coin rates and individual asset values to empower users with timely information.
Wallet and Transaction History
I created intuitive layouts that provide a comprehensive view of a user’s financial activities and asset management.
We conducted tests across various markets on a soft launch of the redesigned ID flows.
The new onboarding solution tested positively when compared to the existing experience.
We conducted tests across various markets on a soft launch of the redesigned ID flows.
The new onboarding solution tested positively when compared to the existing experience.
Wallet and Transaction History
I created intuitive layouts that provide a comprehensive view of a user’s financial activities and asset management.
Profile, Referral, and User Details
Easy access to personal settings, referral programs, and detailed user information to enhance community building and platform loyalty.
We conducted tests across various markets on a soft launch of the redesigned ID flows.
The new onboarding solution tested positively when compared to the existing experience.
We conducted tests across various markets on a soft launch of the redesigned ID flows.
The new onboarding solution tested positively when compared to the existing experience.
Profile, Referral, and User Details
Easy access to personal settings, referral programs, and detailed user information to enhance community building and platform loyalty.
Other Screens
Other Screens
Other screns in the app.
Outcomes
Market Impact: Koinstrap has notably improved the landscape of cryptocurrency trading in Nigeria by providing a solution that addresses the direct needs of its market, leading to higher adoption rates and an increased average number of transactions per user.
Conclusion and Reflections
Through meticulous research, user-centered design, and iterative development, Koinstrap has set a new standard for cryptocurrency apps in Nigeria. The platform meets its users' transactional needs and significantly enhances their trading experience by reducing complexities and integrating localized support features.