This year marks a pivotal moment as I reflect on the impactful journey of the past 5 years – a journey of design innovation, challenges, and most importantly, success. As a Senior UX/UI Designer, it's humbling to see the lasting impact of the work I led at ALAT by Wema, a digital banking platform that continues to shape the future of digital finance.
Foundations of Success: Nurturing Design Excellence as Product Designer (May 2019 - Sep 2020)
Before taking the helm as Lead Product Designer, my journey with ALAT by Wema began as a Product Designer from May 2019 to September 2020. In this pivotal period, I played a vital role in establishing the groundwork for what would later become a groundbreaking digital banking experience.
During these foundational months, my collaboration with the product team and key stakeholders was integral to our shared success. Together, we navigated the complexities of design, employing an agile process that became the bedrock of our approach. This process encompassed meticulous research, thoughtful design iterations, rigorous testing, and a commitment to delivering not just an interface but an exceptional user experience.
Our focus extended beyond ALAT by Wema itself, reaching into the design landscape of various in-house products. Whether it was crafting seamless interfaces for desktop platforms or ensuring optimal user experiences on mobile, the journey as a Product Designer laid the groundwork for a design philosophy that prioritizes user-centricity, innovation, and adaptability.
Leading the Charge: A Glimpse into My Role as Lead Product Designer (Sep 2020 - Oct 2021)
In the role of Lead Product Designer from September 2020 to October 2021, I spearheaded a design revolution that went beyond aesthetics. Our collaborative efforts resulted in a remarkable 10-place increase in the Customer Experience score, reaching an impressive 74.6 out of 100, according to the KPMG Nigeria Banking Industry CX Survey, 2020 (p. 9).
ALAT by Wema wasn't just a digital bank; it emerged as a leader in key categories such as Payments and Transfer, Self-service, and Mobile Banking, as recognized in the prestigious KPMG Digital Channel Scorecard for 2020 (p. 7-9). These achievements underscore the commitment of the entire team to crafting a digital banking experience that truly resonates with users.
Here's to five years of design excellence, growth, and a future filled with limitless possibilities!